According to L’Oreal, research is being done on bioprinted skin that has an actual “feel.”

L’Oreal, a global leader in beauty and cosmetics, is pioneering research into bioprinted skin that possesses actual tactile sensations. This innovative research involves the use of advanced bioprinting technology to create a skin that not only mimics the appearance and structure of natural human skin but also replicates its sensory capabilities. By integrating nerve-like elements into the bio printed skin, researchers aim to endow it with the ability to feel and respond to external stimuli, similar to how natural skin senses touch, pressure, and temperature.

This groundbreaking development holds immense potential for various applications. In the field of dermatology and cosmetic testing, bio printed skin with sensory properties could provide a more accurate and humane alternative to animal testing, allowing for a better assessment of product safety and efficacy. Moreover, in the realm of medical treatments and prosthetics, this technology could lead to the creation of more advanced and responsive skin grafts for burn victims or individuals with severe skin conditions, enhancing their quality of life through improved tactile feedback.

L’Oreal’s investment in this cutting-edge research underscores its commitment to innovation and ethical practices in the beauty industry. By pushing the boundaries of science and technology, the company aims to not only revolutionize skincare and cosmetics but also contribute to significant advancements in medical science and patient care.

Important Points

L’Oreal showcased live demonstrations of “bioprinting,” or the ability to 3D print human-like skin, at the Viva Technology conference in Paris.
Since a few years ago, the company has been testing new makeup on artificial skin in its lab rather than on animals.

According to L’Oreal, it is also collaborating with start-ups and academic institutions to create bioprinted skin that has a “feel.”

France’s Paris — The massive French cosmetics and beauty company L’Oreal is developing synthetic skin that it hopes will one day be able to “feel” like human skin.

Last week, L’Oreal showcased live demonstrations of “bioprinting,” a technology that allows for the 3D printing of human-like skin, at the Viva Technology conference in Paris.

For a few years, the company has been testing new makeup on artificial skin in its lab rather than on animals.

L’Oreal claims that the company stopped using animals in its product testing back in 1989, long before it was mandated by law.

According to a statement released by L’Oreal last week,

this skin technology allows the company to replicate a variety of genuine, human skin, including ailments like eczema and acne as well as the capacity to tan and recover from injuries.

But L’Oréal isn’t going to stop there. The company stated that in order to advance its bioprinting technology and enable skin that can truly “feel,” it is collaborating with startups and research institutes.

In order to assess both the efficacy and the sensory feedback, Balooch explained, “We will have this kind of idea where sensors will allow us to not only have the ability to test reconstructed skin but also have the sensory reality feedback, which is what happens when you apply products and all that.”

AI beauty advice assistant

At last week’s huge tech expo in France, L’Oreal showcased its advancements in artificial intelligence alongside its investments in dermatological tech.

The business showcased “BeautyGenius,” an AI-powered beauty assistant, at its stand. To detect a user’s facial traits, the software scans the user’s face.

After giving the user a facial analysis, it suggests goods based on which type of skin the user has. The same generative AI engine that powers OpenAI’s ChatGPT chatbot powers it.

Additionally, L’Oreal debuted CREAITECH, an AI marketing lab equipped with tools for producing brand-compliant marketing material.

According to the company, L’Oreal is implementing AI-assisted marketing across all 37 of its beauty brands, which include Yves Saint Laurent Beauté, Lancome, Giorgio Armani Beauty, and Kiehl’s.